All right guys!! As promised, I’m here to talk about what went down at Steve Jobs’s keynote, and also provide my thoughts on what was announced. There truly was “something in the air” yesterday. Apologies for my bad joke. Mr. Jobs first gave us a look back on 2007. New iMacs, new iPods, the iPhone, Leopard, iLife 08, iWork 08, and much, much more. Then, Mr. Jobs said that there were 4 things he wanted to talk about with us today.Thing #1: Mac OS X Leopard. He was so pleased to announce this, and I certainly can’t blame him. 3 million copies sold in the first 3 months (or 90 days, as he put it). That’s a million per month in October, November, AND December! How cool is that? An unprecedented success, both commercially and critically. Leopard also is receiving great developer support. And, the last Intel-native app is now shipping? What is it? Mac Office 2008. Then Steve talked about one of Leopard’s new features (he accidentally called it “Tiger”…), Time Machine. Automated backup, and it’s perfect for desktops, because you just plug in an external hard drive, and away you go. But, he said, notebooks are different. You’re constantly plugging and unplugging the drive. And, as the saying goes, “There must be a better way.” And, there is. First new product/service announcement of the keynote: Time Capsule. It’s an AirPort Extreme router with a server-grade hard disk inside it. Wirelessly sync your Mac laptops with Time Capsule, and use Time Machine in the process. All of my thoughts on all the product announcements are after the keynote wrap-up. Thing #2: iPhone and iPod Touch. Yesterday was exactly the 200th day since the iPhone went on sale. Already, in those 200 days, 4 million of these things got moved! In Q1 shipping data, iPhone now has 19.5% of the US smartphone market! That’s incredible! They’re now 2nd behind Research in Motion, makers of the popular Blackberry (Crackberry to those in the know) devices.Now, there’s an iPhone and iPod Touch SDK coming in February to all developers. Here’s hoping for ScummVM on my iPhone or iTouch, not so sure yet as far as which one to get, more on the updates later. First, he said, new software for iPhone users same-day. iPhone 1.1.3 firmware, the same one basically which got leaked out early, see GearLive for details on that if you’re interested, no linky here. Maps with location, web clips on your home screen, customizable home screen, lyrics and chapter/language support in iPod mode, and you can now SMS multiple people at the same time! He then proceeded to demo the new features, which look startlingly similar to the aforementioned leaked firmware. Also, big changes to Maps (aka Google Maps), with such things as Wi-Fi/cellular triangulation (courtesy of Google and an upstart company no one has ever heard of named SkyHook Wireless). Then, 5 new apps for iPod touch, and this software is bundled with every single new iPod touch that rolls out of the starting gates!! Mail (on iPhone already), Stocks (same deal), Maps (same deal), Notes (same deal), and Weather (same deal, but I’m going with Wunderground, which is WAY cooler!). Now, this is NOT a free update. The price of this update for existing iTouch users is $20. People are guessing that this is Apple’s way of stress-testing the iTunes Store for purchasing iPhone & iTouch 3rd-party apps and games, which is my guess too. Thing #3: iTunes! This is a doozy, and I’m really excited about ALL these announcements, even more so than Thing 4. #1: The 4 billionth song was sold last week. Heck, I bought songs last week, and maybe I bought # 4 billion. #2: iTunes Movie Rentals! Now, I was only expecting maybe 3 or 4 studios, but how does ALL the majors sound? I’m still quite surprised and awed on that front! Now, you have 30 days to start watching your movie, and 24 hrs to finish watching it. Pricing starts at $2.99-$3.99 for catalog titles ($2.99 DVD-resolution, $3.99 in HD with full Dolby 5.1 digital surround sound!), and $3.99-$4.99 for first-run titles ($3.99 DVD-res, $4.99 in HD with 5.1).#3: iPod and iTunes updates!#4: Apple TV Take 2. My favourite quote from his intro is “We have all tried to get movies on a flat screen TV… and we all missed.” New interface, no more ATV tied to a computer, and rent movies, even some in HD with full Dolby 5.1 surround, right from your couch! VERY nice. And existing ATV users get this as a free update. For the rest of us, Apple has reduced the price to $229 from $299. VERY nice, again. This software update is supposedly going to be available within the next 2 weeks. Fat chance of that, but Apple is definitely trying! Steve then demoed the ATV Take 2 for all of us. Then, Jim Gianopulos, studio head at 20th Century Fox, came onstage, briefly mentioning iTunes Digital Copy as pertains to Family Guy: Blue Harvest on DVD. And now, Thing 4, the biggest doozy of all! MacBook Air, the fabled subnotebook! Thinner than ANY subnotebook on the market, NO optical drive, 802.11n Wi-Fi networking, full-size keyboard & monitor, standard 80 GB hard disk, standard 2GB of memory. There is also a large trackpad, perfect for multi-touch gestures! So, kinda cool, but pricey at $1,799. MY (INITIAL) THOUGHTS ON: Time Capsule
- Not a product I would buy unless I got a MacBook Pro or a MacBook Air, which is to say, fat chance on both.
- It’s just an AirPort Extreme with an internal hard drive. And the prices, $299 for 500 GB and $399 for 1 TB, are a bit steep.
Updated iPhone & iTouch
- Jury is still out on iPhone for me. But, at least we get a form of GPS.
- However, I’m still considering an iTouch. Now it’s a bit more serious, frankly, with e-mail support on iPod Touch (FINALLY!!). I’d probably get a VoIP app when the 3rd-party apps start filtering out at the end of February, and I’d basically have an iPhone without being tied to AT&T.
iTunes Movie Rentals
- Awesome! Prices are absolutely right, and having HD movie rentals with full Dolby 5.1 surround sound for just $1 more is absolutely a FANTASTIC value!
- Also, transfers to iPods and iPhone seems seamless enough for me.
- Has Xbox Live Video Marketplace REALLY missed the boat? I don’t really know, but Apple TV is being heavily pushed as a “stealth set-top box”, and now that this has come to ATV, I’m now seriously considering it!
- Full thoughts on iTunes movie rentals soon, because most of them came online today.
Apple TV Take 2
- Apple TV got a much-needed price cut, and as I said above, I’m now seriously considering it, as well as a HDTV and Dolby 5.1 surround sound system!
iTunes Digital Copy
- Sounds cool enough, but I need to see how this works for myself. Full thoughts later, after I get a chance to use it with the Family Guy Blue Harvest DVD.
MacBook Air
- This sounds QUITE cool, but I was expecting the price to be below where the MacBook’s price is right now (i.e. a target price of $599 or so for MB Air). $1799 is just too much money for a 2nd Mac.
Also, as far as my predictions go, I was right to a certain extent on all 3. –BJ